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Showing posts with label Sporting Event Management in India. Show all posts
Showing posts with label Sporting Event Management in India. Show all posts
Sports Event Management: A new trend in Event Industry
What’s the buzz of the season, folks? The Phailin cyclone? Or the rising onion rates? Nah, we are talking about the one that enthuse you; the one that you are addicted to; they are ‘The Sports’ that bring out the spirit in you.
Whether it is the Indian Premier League or Indian Badminton League or Grand Prix, they have always spread their enthu across the country. Sports are not just for recreation, it is now an Industry in itself.
To us, the audience, IPL is more about Cricket, Celebrity Campaigning, Favorite Team, cheer leaders, pop corn, placards and many more. But what goes on behind the scenes? Who sets up the chairs? Who arranges the stalls? Who gives us an entry and exit plan? There is lot of work that goes into the comfort we are enjoying. The person behind this is the Event Organizer.
Sports Event Management is a known for all of us. Olympics held every year is organized by a group of Event Managers. Grand Prix is a sophisticated sport which cannot happen without the efforts of Event Managers. These are a few top level games that have been using Event Management services from the very beginning. Today, almost all sporting events are effectively planned and organized by Event Planners.
Sports Event Management is the latest trend of Event Management industry. With the changing lifestyle, there is an all-time change in the demands of the modern sports’ lovers. And today, people like to lull themselves into leisure sports. Sports clubs, committees etc have popped up in favor of launching sports and evolving them. And the Event Management industry has welcomed this boom in Sports by improving entertainment to ‘perfect’ainment.
Balaji Sreenivasan, Founder & CEO of Aurigo Software says that “Sports Events Management is akin to project management as both have a strict deadline”. Another interesting aspect that he shares is “Sports Management is not only about setting up infrastructure related to sports, but also the associative infrastructure to support the main sporting event”. The same is reflected in the preparation for Beijing 2008 Olympics; the largest stadiums were built to match the demand of the games and supportively the transport facilities were doubled to offer better services to the tourists visiting China.
Sporting Event Management in India is still in its budding phase and also is the one of the fastest growing businesses. It is a whopping billion dollar industry and many event management companies have started viewing sports as an opportunity that should not be missed. Mainly because the exposure that one gets while doing Sports events is immense and; as games happening regularly, they increase the opportunity for Event Managers to venture into it. And of course, the thought of being on the other side of the arena itself adds the zing.
Industrialists proclaim that Sports is the only sector that won’t be hit at the times of recession. In fact, it is during recession that viewership of sports increases as people will be in search for the diversion from all the tensions. So, sports events are heading towards heights without valleys. Let’s be a part of it!!!
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